Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Nasabah Melakukan Cicilan Emas Di Bank Syariah Indonesia KCP Pandeglang

This study aims to find out what strategic factors can increase the customer's decision make gold installments during factual conditions, produce a relationship of influence and dependence between variables that affect on potential indirect for each condition customers installments, research method uses structural paradigm using MICMAC tools, informants / actors in this are pawning appraisal, funding transaction staff, customer service 4 installment customers. The results showed analysis typology based strength found classifications quadrants variables, classification has been tested MDI MII. consistency test also stable obtained quadrant I dominant with dimensions selection place distribution: 1, II relay 17 including problem recognition: 2, introduction information: evaluation alternatives: purchase decisions: after-purchase behavior: product selection: brand channeling places: amount purchase: payment method: III output variable there is no one dimension enters III, IV autonomous 2 which time 1